- Fuel AI, Optimise Ads, Fix Analytics, Be Compliant
We’re on a mission, to ensure your data is owned & controlled by you. Lupe simplifies the setup and maintenance of first party data infrastructure.
Fuelling AI, advertising and analytics tools that businesses rely on to grow.
Your own foundation for controlling the delivery of accurate, consented, enriched and correctly formatted data between your website and your ads and analytics platforms. It fixes inaccuracies in analytics systems, and correctly fuels AI powered systems to ‘learn’ from stronger, higher quality signals, making online marketing much more effective.
Our compliance frameworks are continuously updated to support the latest regulatory requirements across all jurisdictions.
If your data streams are interrupted, it can be costly. Lupe alerts you when something in your environment stops. Consent, ad account delivery, or analytics issues are flagged right away.
Compliance revolves around controlling how data is sent, in accordance with accurate consent signals. We designed Lupe to support compliance efforts as a core focus.
Whether you’re feeding AI platforms, or generating audiences in ads systems, first party data is the foundation of better algorithmic learning, and better results.
No reliance on inaccurate 3rd party tracking which is blocked and unreliable for analytics and ads systems. Lupe powers the most robust data setup possible.
- Supporting GDPR & CCPA Compliant at Every Step
A complete platform for building and maintaining compliant first-party data systems. We solve for:
Collect and store customer data directly within your own infrastructure. No third-party intermediaries.
Bypass browser limitations and ad blockers with robust server-side event tracking.
Built-in consent management and PII anonymization to meet global privacy standards.
Feed clean, accurate and enhanced data to your advertising platforms for better campaign performance.
Support compliance efforts with consent logs, and regular scans.
Just add your platform information and we’ll support with the rest.
A streamlined approach to collecting, processing, and utilizing first-party data
Create an account in minutes
Enter the platforms that you use
Average 72 hour turnaround
Accurate enriched data fuels your tools
Navigate the complex landscape of data privacy regulations with confidence. Lupe supports compliance requirements so you can focus on growing your business.
Our compliance frameworks are continuously updated to support the latest regulatory requirements across all jurisdictions.
Our automated scanner flags how your consent configuration directs data collection.
Maintain structured consent logs for internal review
Support multi-region routing rules to ensure correct data collection from users in strict jurisdictions
Simplify your setup with one simple dashboard that brings issues to your attention right away.
Join a growing list of teams that trust Lupe to power their first-party data infrastructure while supporting compliance efforts
The future of data is first-party