First Party Data Systems – Powered By Lupe, what does it mean and why do we use it?
We wanted to make sure that once we’d completed a first party data infrastructure for a website, that we could transparently communicate to users that this site was focused on accurate, consented and careful collection of user data, only for their own use case as described in their privacy policy.
In a world where many companies do not adhere to proper consent handling, or share users data with other 3rd parties – users of Lupe showcase a focus and respect for their users data, and how it is handled while acknowledging the responsibility of modern data compliance.
Our badge shows that a server endpoint under the domain you are browsing is collecting data for marketing and analytics only when consent signals are present. Our users have full control and autonomy over their web and other online assets, meaning we do not control, represent, or take responsibility for their compliance framework, but we support by helping create and setup an infrastructure where first-party data handling is possible.
Lupe is a first-party data infrastructure platform designed to simplify the setup and maintenance of data systems that you own, fuelling the marketing and analytics tools your business relies on, without needing the technical expertise, at the most reasonable price possible.
Lupe is a platform where you sign-up, enter your information, provide the details of your advertising and analytics accounts, domains and consent platforms and the rest is handled by our expert team of data infrastructure specialists, to get a fully compliant, first party data infrastructure powering the tools your business relies on to grow and make decisions.
Many websites will still rely on client-side tracking, this really means scripts (pixels, tags) running in the browser, or data which is directly sent to third parties not associated with your website or webstore domain.
This browser based tracking can lead to several issues:
- Limited control over what data is shared
- Scripts firing before consent is given
- Possible third party data collection
- Increasing legal and compliance risks
- Slowing down the speed of the site
- Delivering misleading, duplicated or missing analytics.
